AdvertisingHow we capture the marketplace Ways to advertise Special Editorial Sections 2009 Specifications/deadlines How we capture the marketplaceThere are several reasons why the award-winning Manhattan Times is the advertiser’s most effective print and online tool for capturing the Northern Manhattan marketplace.
1. Provide the best local coverage to create the most loyal readers Where the New York City daily newspapers infrequently cover news of Northern Manhattan, the Manhattan Times has earned readers’ loyalty by being the only reliable source of news and information about this fast growing, dynamic community. Ever since our first issue on Feb. 28, 2000, we have reported on every aspect of Washington Heights and Inwood: politics, business, sports, dining, schools, religious institutions, crime, the arts. This nine-year presence in the community has allowed us to build strong relationships with the residents, businesses, and institutions that call Northern Manhattan home. 2. Have the widest distribution in Northern Manhattan On Wednesdays when the Manhattan Times is distributed, it has more readers in the Washington Heights and Inwood Zip Codes than The Daily News, New York Post, and El Diario combined. The 15,000 circulation of the Manhattan Times north of W. 113th Street is greater than any other single newspaper. Nobody beats us in our backyard. We distribute in high traffic businesses, medical centers, religious institutions, and residential buildings and in close to 100 street boxes. The Manhattan Times also has over 1,300 subscribers in Manhattan who receive the paper for free in the mail every week, making it a strong vehicle for delivering information into our readers’ homes. 3. Give the readers (and advertisers) what they want Every issue of the Manhattan Times has sections devoted to Money&Success, Uptown Dining, and Real Estate. These sections are driven by readers’ interests and supported by local advertisers. We believe in educating our readers about what’s happening in these industries. An educated reader is a more loyal customer. These sections have allowed us to offer special advertising packages to our advertisers, including promotions such as our award-winning dining guide. 4. Publish a bilingual newspaper to reach multiple demographics One of Northern Manhattan’s defining characteristics is its diverse population. According to the 2000 Census, about 65 percent of the 200,000 people counted in the Manhattan Times coverage area are Hispanic, the majority from the Dominican Republic. The Manhattan Times reflects these demographics by publishing in both English and Spanish. When possible, we publish articles in both languages side by side, allowing us to literally get all our readers on the same page. 5. Build a Web site to help build community The Manhattan Times, which has had a Web site for several years, upgraded the functionality of its site in early 2009, offering a host of cutting edge features besides access to the content of our printed edition. The new features – the daily blog, directories for Eating Shopping Uptown, the Stuff to Do calendar – aim to provide locals a central location to learn what’s happening uptown, whether it is locating a new business or learning about an upcoming event. As of October 2009, the Web site was receiving 1,500 unique visits a day. We expect our Web site to continue becoming a greater hub of online activity. We can help you leverage the strengths of the Manhattan Times to help connect your business to the Northern Manhattan marketplace. Call or email us today to learn how we can help you design a solution to best promote your message. Return to top Ways to advertise Corporate advertising The Manhattan Times works with national agencies to help corporate advertisers reach Northern Manhattan’s niche markets. Call for color rates: 212-569-5800. Discounted rates available for frequency. The one-time insertion rates for black and white display advertising are: Full Page: $1,490 Half Page: $792 Quarter Page: $425 Eighth Page: $321 Local advertising The Manhattan Times has a strong relationship with the local business community and offers special advertising packages for Northern Manhattan businesses in our Money&Success, Uptown Dining, and Real Estate sections. Call 212-569-5800 for more information. Help wanted We publish help wanted ads on our Marketplace page, creating a one-stop destination for anyone hoping to find a job or do business in Northern Manhattan. Legal notices The Manhattan Times is registered with the Appellate Division of New York State qualifying it to publish legal and public notices. Call 212-569-5800 for more information. Ad design The Manhattan Times has an in-house staff to help you craft the message and look of your ad. Online advertising The new Manhattan Times Web site provides the largest online platform for reaching the Northern Manhattan community. Banner ads are available on most pages of the Web site, and can target specific content sections. Event sponsorship We assist many of our community partners in producing annual events that attract thousands of attendees, both locals and visitors to the community. Call 212-569-5800 to learn more about sponsorship opportunities. Return to top
Special Editorial Sections 2009 The Manhattan Times has several special publications throughout the year, some that are supported with additional promotions. The issues and tentative publish dates include: February Valentine’s Day Special Black History Month March Tax Planner April The State of Local Real Estate May Mother’s Day Includes our annual “My Mom’s the Best” essay contest for school children. The Uptown Guide Our only publication aimed at readers outside the community, the Uptown Guide promotes Northern Manhattan to a tourist market Uptown Arts Stroll Our map and guide to the local arts festival Dining Guide Our award-winning, full-color glossy publication of local restaurants. June Celebrating our Graduates Health + Fitness Guide This guide is distributed during several summer/fall health fairs. July Carnaval Parade and Children’s Health Festival August Back to School Primary Election Guide December Holidays in the Heights A month-long focus on how Northern Manhattan celebrates the holidays, including shopping opportunities, residents and merchants who are neighborhood “angels,” tips for surviving the holidays by local professionals, and other related content.\ Return to top
Specifications Sizes (new as of October 2009) The Manhattan Times has a tabloid format. Standard display ad sizes are: Full page: 10in wide by 11.25 in. tall Half page (horizontal): 10 in. wide by 5.5 in. Half page (vertical): 4.875 in. wide by 11.25 in. tall Quarter page: 4.875 in. wide by 5.5 in. tall Eighth page: 4.875 in. wide by 2.625 in. tall Deadlines (new as of October 2009) Published and distributed Wednesdays, 52 times a year. Ad space reservations are due Wednesday a week before publication; closing for all ads is Friday by noon. Format We can publish from camera-ready copy, but electronic files are preferred. There are no additional charges for standard ad make-up, including typesetting. Files are accepted by email at
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. While we accept files in many formats (PDF, JPEG, TIFF, EPS) PDF is preferred. Resolution should be set at 150 dpi minimum for B&W, 200 dpi for color (CMYK). For PDFs, always include: fonts, placed images, and logos. The Manhattan Times uses the following programs for the Macintosh computer: Adobe Creative Suite (InDesign CS2, Illustrator CS2, PhotoShop CS2, Acrobat 7.0). Return to top
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